Single mother and entrepreneur, Christine Lusty, started Monarch Designs in June of 2020. Having lost her consulting client to the shut downs it seemed like the perfect opportunity to reinvent herself. With the support of her parents, she purchased her first embroidery machine and began reaching out to the small businesses and solo-prenuers in her community. Over the last 3 years Monarch Designs and grown to establish itself as the premier embroidery shop of the east bay servicing those small businesses who can't or don't want to meet the minimum quantity requirements of large commercial embroiderers.
In addition to professional embroidery for businesses and individual gifts, Christine has launched her business into the scholastic realm providing personalization for sports teams, clubs and athletes even manufacturing her own label of letterman jackets, DUROJ Jackets.
"I feel so blessed to have built a business I can raise my children in. Like my parents, who were serial entrepreneurs, I don't expect my kids to take over the family business someday, but I do whole heartedly believe that there are important life lessons to be learned not only from the work itself, but from pulling together as a family."